I read this article in St. Petersburg times.
Mahaffey Theater in St. Petersburg has new management. The city owns the Mahaffey theatre, and Bill Edwards now runs it. Edwards says that 63 days in his music promotion company has spent $2 million on renovations, which includes; a new carpet, new bars, a fresh coat of gold paint for the lobbies, 13 plasma TVs, a new website, a new ad campaign, upgraded VIP lounges and backstage velvet rope areas, a new scent and an upcoming lineup that includes singers Marc Anthony and Don Henley, and comedian Cedric the Entertainer.
Edwards estimates the theatre attendance will climb in the first year to 250,000 which is an increase of 45 percent.
Mayor Bill Foster says that working with Edwards is a lot of fun and very fast. Florida Orchestra president and CEO, Michael Pastreich says that when their patrons enter the Mahaffey, it is a better experience for them now. There is a crispness from the moment they walk in, that wasn’t there before.
It is said that the differences from the old management and Edwards is night and day. Edwards is doing things for the company that has never been done before, changes that are positively benefitting the Mahaffey.
The city is very pleased and excited for the future of Mahaffey Theatre under Edwards management. There has been more progress in the past 63 days than there has been in the past 4 years under the old management.
Edward says that he is doing this because this is what he loves to do and what he wants to do, not because of the money.
It seems like Bill Edwards new management was a good change for the Mahaffey Theatre. A lot of change is happening quickly which in my opinion is a good thing. This can and hopefully will result in a quick turn around in attendance and income to the theatre.
Check out the article: http://www.tampabay.com/news/localgovernment/new-mahaffey-theater-management-cheered-by-st-petersburg-city-council/1199863